Contextual Studies - Guest Lecture: Geraldine Cross

Geraldine Cross is a HR consultant, and formerly the HR director for Blitz Games studios. In addition to this she has done some consultancy work for other studios like Ubisoft and Payload Games studios.

She discus a lot regarding marketing in the gaming industry, for instance she states that: 'The market is broader and more diverse, games are far more accessible and there's certainly something for everyone'
It was quite interesting to listen to her lecture, as I wouldn't of thought about the games industry from that angle, so it gave me a new perspective.
She is also working with our course head at NUA Marie-Claire and the Next Gen Skills Academy on a Games Balance Workforce Survey and Report, which she gave us an exciting opportunity to be apart of a focus group for it.

(Images from: ukie.org.uk and www.digitalspy.co.uk)